✹CONTENT DESIGN/UX
A DIGITAL JOURNEY WITH TREEDOM
keywords: sustainability, marketing activation, e-grocery
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company: Everli (E-grocery marketplace)
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team: Federica Vismara (design, copy, user flow definition), Margherita Galluzzo (brand activation management)
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short description: “Have you ever thought that grocery shopping can grow a tree on the other side of the world?”
To celebrate the Earth Day we partnered with Treedom allowing customers to plant their own Treedom tree at distance and help the Planet while doing grocery online.
I was in charge of defining the communication concept and design all visual and verbal outputs for each product and marketing touchpoint, mapping the customer funnel cross-channel.
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year: 2021
USER JOURNEY FLOWCHART
TOUCHPOINTS FUNNEL![]()
EMAIL FLOW
INSTAGRAM CAROUSEL
EVERLI FOREST DEDICATED PAGE
results:
Creation of Everli Forest with 400 trees planted by customers and shoppers
123 orders with Treedom special Cashbaks in 4 weeks
15 PR articles about the initiative