✹FEDERICA
VISMARA

SHORT RESUME

LET’S CONNECT

keywords: independent music, grassroots culture, brand identity

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short description: AMF is your first italian secret festival for emerging artists and takes place on the shores of Lake Maggiore, Italy.

In summer 2022 we opened the door of a secret garden, an intimate place where music, water and nature mixed together in a primordial and fluid context. 8 talented artists played at sunset, showing off their hidden music to the audience. Some just listened relaxed on the grass,
some took a dive in the fresh water of the lake, some established new connections. The first edition of the festival won the heart of many, becoming a little shared treasure to keep inside.

I firstly crafted the digital identity, USP, mission, look&feel and positioning of this newborn festival. I have then designed all digital & printed contents for each touchpoint related to the whole digital and physical experience and took care of the storytelling on social channels (teasing, live stories, photoreports, aftermovie) and CRM.

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year: 2022

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context: no profit cultural event

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links: Instagram page, Aftermovie

VISUAL CONCEPT

The visual identity amplificates and express the hidden nature of the Festival and its context. The colour palette defines and blend together warm and soft shades of organic matter and elements. Fluid forms plays and match with symbolic figures from ancient traditions, mystic dances and pagan cultures - Mirrow of an immersive experience into a freeing live music, new meeting and restoring baths among the secret garden and the shores. The choice of typography was inspired by main unique element of the festival: the lake with its ripples and reflections.

TYPOGRAPHY AND LOGO DESIGN

STAFF BADGE & TOTE BAG