My name is Federica and I am a Designer.
When my mom looks at an advertising in a printed magazine she exclaims: “that's what you do!”
Yeah, I belong to that type of people whose work it’s understandable only by their niche.

Being a Designer is a strange and complex job but it’s that complexity that has fascinated me from the very beginning. I set my goal: turn it simple in every outcome.

I deal with grids, guides, tones of voice, strategies, brand positionings, funnels, user journeys, accessible words. To my mom, however, I will always remain “the girl who does newspaper ads”.
She cracks a smile on my face, and that's okay.



SOME USEFUL INFO


✹WORK EXPERIENCE

06—2020 / present

Content Designer and Writer for CRM channel

Communication Designer  
/ Everli

01—2020 / 06—2020

Communication Designer - Jr Digital Strategist
/ IES Italia

10—2019 / 01—2020

Jr Social Media Manager
/ Bcube, Publicis Groupe


✹FREELANCE WORKS

02—2017 / 10—2019

Teaching Support Assistant - Contributing Photographer - Photoreporter
/ Politecnico di Milano

11—2018 / 12—2018

Communication assistant - content editor
/ Linecheck Music Meeting and Festival


✹PERSONAL PROJECTS

2016—03 / present

Co-founder - Communication Strategist
/ tentacoli & Alborelle Music Festival (no-profit)


✹WORKSHOPS

2019—09

Design to avoid exclusion
by Antonio Grillo from Tangity - NTT Data


✹MASTERCLASS

2021—11

UX Writing - how to use words as a powerful tool
by Google and Interaction Design Foundation


✹COURSES

2023—01 

Inclusive UX Writing techniques with a gender perspective by Officina Microtesti

2022—12 

Microcopy and UX Writing Fundamentals by Officina Microtesti

2022—10 / ongoing

User Experience Design by Interaction Design Foundation


✹EDUCATION

2018 / 2020

Master’s Degree in Digital Strategy
/ Politecnico di Milano

2014 / 2017

Bachelor’s Degree in Communication Design
/ Politecnico di Milano